After completing his studies, Manish decided to continue the family tradition and become a farmer himself. He wanted to do something different, something that would not only benefit his family but also the wider community.

Manish noticed that many farmers in the area were struggling to make ends meet, despite their hard work. He realized that the problem was not with the quality of their crops, but with the way they were being sold. Most of the farmers were forced to sell their crops to middlemen at low prices, who would then sell them to retailers at a much higher price.

Manish wanted to change this. He saw an opportunity to cut out the middlemen and sell the products directly to the consumers. He started with cold-pressed oils, as he knew that there was a growing demand for natural, healthy and pure oils.

With the help of his father, Manish started Utthanam, a cold-pressed oil company that would offer high-quality, pure and natural oils to consumers. They started small, with just a few bottles of oil, but their commitment to quality and customer satisfaction soon earned them a loyal customer base.

Manish’s tagline for Utthanam is “A Vow of Taste and Health,” which reflects his commitment to provide customers with products that are not only healthy but also delicious.

Today, Utthanam is a well-known brand that offers a wide range of cold-pressed oils, all of which are free from chemicals, preservatives, and artificial flavors. They have expanded their operations and now source their seeds from trusted farmers across the country.

Despite their growth, Manish and his team remain committed to their core values of quality, transparency, and customer satisfaction. Utthanam is a testament to the power of hard work, dedication, and a commitment to making a positive difference in the world.